Marketing Your Product
A farmer had been taken several times by the local car dealer. One day, the car dealer informed the farmer that he was coming over to purchase a cow. The farmer priced his unit as follows:
| Basic cow | 499.95 |
| Shipping and handling | 35.75 |
| Extra stomach | 79.25 |
| Two tone exterior | 142.10 |
| Produce storage compartment | 126.50 |
| Heavy duty straw chopper | 189.60 |
| Four spigot/high output drain system | 149.20 |
| Automatic fly swatter | 88.50 |
| Genuine cowhide upholstery | 179.90 |
| Deluxe dual horns | 59.25 |
| Automatic fertilizer attachment | 339.40 |
| 4 x 4 traction drive assembly | 884.16 |
| Pre-delivery wash and comb | 69.80 |
| FARMERS SUGGESTED LIST PRICE: | 2843.36 |
| Additional dealer adjustments: | 300.00 |
| TOTAL LIST PRICE (Including options): | $3143.36 |