Straight Up

The liquor industry has lifted it voluntary ban on TV and radio ads.

Says Alex Pearlstein, "They've also decided to sponsor a few network shows."

Watch for:

• "Live with Chivas Regal and Kathie Lee"
• "Suddenly Sauza"
• "The Single Malt Guy"
• "It's a Wild Turkey Thanksgiving, Charlie Brown"
• "3rd on the Rocks From the Sun"