Brand X

A guy goes to the grocery store and asks the manager how much the toilet paper costs.

Manager says, "I have Charmin for six dollars and a no-name generic brand for four dollars."

Guy buys the no-name brand and leaves.

A few days later the guy's back and tells the manager, "Say, I've got a name for that generic toilet paper."

"Oh yeah, what?"

"John Wayne Toilet Paper."

"Oh? Why 'John Wayne'?"

"'Cause it's rough and tough and don't take shit off anybody!"