LowComDom Performances Presents
Wal-Mart's own brand of wine.
The world's largest retail chain is teaming E&J Gallo Winery of Modesto, Calif., to produce the spirits at an affordable price -- in the $6-8 range. While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. "There is wine in a box that people are willing to buy," she said. "The right name is important."
The top 15 suggested names for Wal-Mart Wine:
Box o' Grapes
Chateau Traileur Doublewide
Big Red Gulp
Domaine Wal-Mart "Merde du Pays"
Blue Light Special Nun
Chateau Des Moines
Martha Stewart's Sour Grapes
I Can't Believe It's Not Vinegar!
World Championship Wriesling